PPC

Finally a proven crashcourse on CPA Marketing (cost per action marketing) and getting started with the popular pay-per-click program, Google AdWords!

John Mignano

John Mignano

You just agreed to spend $5000 to place an ad in Google Adwords, Yahoo or MSN. Is that a lot of money?

How confident are you that you’ll make that money back?

What if I could teach you a process so you know if your marketing will make you money before you spend a dime?

Most business owners and affiliates have no idea what their clients’ “Lifetime Value” is…

Or the unbelievable power it holds once you know and understand this number for front end, back end and in knowing overall acquisition costs.

With your permission, I’ll show you deeply guarded secrets about lifetime value… how to calculate this crucial number and how to apply it for profits.

And how to use it to insure you make a healthy ROI (return on investment) every time you place an ad.

You want to learn:

  • How to know upfront how much money you can spend on your marketing to get a prospective client
  • How to dramatically lower your chances of making costly marketing mistakes
  • Where to focus your marketing dollars so you instantly increase your ROI (return on investment)
  • How to create more predictable cash flow for your business

This is a no-obligation, complementary step-by-step guide to getting your first CPA marketing campaign, ad group and ad up and running.

This is followed up with strategies, techniques and tactics for intermediate as well as more advanced users (on request).

Our goal here is to bring you up to speed and become completely proficient with AdWords.

The intermediate and advanced techniques will show you how to overwhelm and outperform all your competitors and dominate your market!

Introduction to Conquering the ultimate Pay-Pay-Click – Google AdWords.

The first steps to AdWords and driving traffic to your CPA offers or website which is of course a large part of internet marketing.

One tool geared towards driving traffic to your site is Pay-Per-Clicks (PPC).

What makes PPC so powerful? PPC is advertisement that pops up on search engines.

PPC ads can be found on the right-hand side and sometimes on top of the organic search results.

While there are many different search engines and therefore different PPC ad engines, we will focus mainly on Google AdWords.

While PPC in general is a powerful tool, Google AdWords stands out from the rest in large part for many reasons:

1. Flexibility and reaction time to your requests/changes
2. The quality of the market
3. Google awards good ad performance.

Let me explain…

Google AdWords, due to it’s superior infrastructure is able to reflect your requests/changes to your ads in a matter of a few minutes.

This is not true for many of the other PPCs (for example, changes made to your Yahoo ads require manual approval which takes a few days before the change is posted).

In fact, Google handles your changes quickly which is a tremendous benefit with implications, (I’ll go over in later sections).

For now, let’s look at the second characteristic of Google AdWords that make it standout from the rest of the PPCs.

The Google audience or user base has traditionally catered to technical audiences and more importantly, to Internet savvy users.

The kind of users comfortable with buying online.

In essence, Google did you a favor by filtering out  people who would otherwise be hesitant to be a customer of yours.

Not only does Google cater to audiences who are technically savvy, it also caters to savvy marketers like you (after reading this book).

The reason why pay per click (PPC) are so valuable is its ability to get in front of very targeted and carefully chosen (by you) audience.

You are now able to quickly advertise in a relevant market where people are actually looking for what you are promoting.

Google AdWords has a system in place that rewards those whose ads are performing well (i.e. have high click through rate which is simply the number of times your ad got clicked versus how many times it got shown.)

They are rewarded with better ad placement as well as better pricing, which mean more effective advertising at less cost.

This encourages affiliate marketers such as yourself to really learn your market, hone your skills as an internet marketer and become an expert at using this marketing tool.

This means only will you be doing yourself a favor by increasing profit you’ll also be doing the audience a favor by offering what they are truly looking for and wanting.

Having made a strong case for Google AdWords, I am going to use it as an example throughout this website.

The principles I will teach you can be applied to any other PPC ad engines that you choose to use.

AdWords Glossary

Keywords are the words that you will be bidding on.

When keywords are searched by the user, under the right circumstances (you are bidding an appropriate amount…

Your ads are performing well and a competitor hasn’t already used your advertised URL, etc.) your ads will show up.

Impressions are the number of times your ads are shown on the internet per given time frame.

Click Through Rate (CTR) is the number of times your ads were actually clicked over the number of impressions.

For example, if your ads have 100 impressions and they got clicked for a total of 4 times, the CTR is 4/100 which is 4%.

NOTE: When Google evaluates your ad performance, CTR is one of the main components Google looks at.

A higher CTR means the more relevant your ads are to the search terms. As I mentioned earlier, Google rewards you for this.

Cost Per Click (CPC) is the amount of money you get charged whenever a user clicks your ad. This can vary from keyword to keyword.

NOTE: Your goal here is to reduce the CPC while increasing CTR; this chapter will help you accomplish that.

Ad Position determines where your ad is placed on the Google search engine.

Google numbers the top ad as number one and that number increments by one for each one beneath that first ad.

The higher the position the higher performing an ad is (as determined by Google and this might mean higher bids and/or more relevance.)

Conversion Rate is the most important and yet often overlooked status of your ad efforts.

It tells you how many of your clicks are converting to actual sales (or other form of metrics you deem appropriate such as the number of opt-ins).

It is simply the number of sales as a result of your ad efforts divided by the number of clicks from your ad efforts.

Affiliate marketer often make the mistake of neglecting this number in favor of focusing on their CTR.

Remember CTR doesn’t determine your profitability of your sales which means conversion rate do!

Feel free to ask questions, your feedback or comment is also encouraged.

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