No 1 Golden Rule of Effective SEO

Search Engine Optimisation (SEO) determines how many people are going to find or not find your website…

The No 1 golden rule of SEO is website development, but there are key crucial foundation principles to follow which are still valid to improve search engine ranking, while many have changed over the years…

Who doesn’t want to know how to effectively use SEO tools and techniques to research the best keywords to use for your website and what their competitors are up to?

seo, search engine optimisation

Learn what keywords your competitors are optimizing for-and then outrank them on search engine results pages:

  • Benefits of researching competitor’s SEO
  • Researching competitors and their website traffic data
  • Finding keywords targeted by competitors
  • Reviewing incoming links and social media
  • Checking out sitemaps
  • Using competitor SEO data

SEO strategy is the critical secret to winning, dominating markets and creating substantial profits…

In SEO the difference between stunning victory and massive defeat is by focusing total attention on building your business with a complete SEO strategy.

You need to put together your search engine optimisation plan if this has been missing…

Once you have this custom search engine optimisation game plan in place, you’ll be able to combine all the different SEO concepts I’ve taught you before into one unified, powerful laser-focused force…

This makes everything you do with your SEO from now on work up to 100 times better!

I’ll demonstrate and prove it to you in this and subsequent follow up case studies based on real world results.

Look, even the greatest search engine optimisation tactics in the world without a masterful strategy to drive traffic and guide their total affect or not effect…

There IS a big difference here…

seo, search engine optimisation

SEO master strategy will only produce a mere fraction of the total traffic volume impact…

You need to put them all together with a brilliantly formulated, totally integrated SEO master strategy so you will multiply their combined effect by exponential levels.

You probably know Google uses your website’s SEO or Search Engine Optimisation in a complex algorithm to set a ranking which determines how close to Page 1 you will get for any particular keyword or keyword phrase.

Not only Google of course, all search engines including Bing, Yahoo, etc…

ALL Search Engines have different algorithms and rules…

Let’s face it…Google is the 800 pound gorilla.

Larger organisations and companies have massive SEO budgets, right?

The little guys and gals still can do well in context to your own website too…

You can Take Advantage Of Google’s free tools…

Places for Business – your business may already have a listing here which you can secure.

If not, you should register a new listing right away.

We talked about this way back when Google Maps first launches.

The same applies for using Google+, which can and does influence Google search results.

A link here helps Google decide which sites people think are important and part of this is social evaluation of SEO.

Look for the top search keywords and phrase in your industry, then use the Google AdWords Keyword Tool to find which of these are searched most frequently.

Go to Google Keyword Planner to get these keywords should be used sparingly throughout your website, blog posts and articles.

Google’s Business Photos can provide a virtual tour of your business.

Do You Have a Blog…

Time to start leveraging your blog because it is one of the easiest ways to add strong keywords to your website.

The way we set up a website for you, your blogs can be easily shared across all popular social networks which increases potential for traffic to your site.

Select the most relevant keywords you want to target and devise a publishing schedule to follow.

Best days for traffic from blog posts are mainly Monday and Tuesday mornings, although opinions vary on this.

Use the opening paragraph of your articles…

While you cannot control what search engines display, it’s often a combination of 75 to 100 characters of body text.

So it makes sense to put the most keyword-rich information up front to make sure Google uses this part of your article or press release.

Always include hyperlink in news releases…

Whenever you send out a press release or any information you want to get published, whether in print or on another website, always include a link to your website with specific pages in your website.

While search rankings from backlinks has diminished somewhat in importance this still helps to generate traffic and drive traffic to your website by increasing search rankings and by readers linking back from the published articles.

As a quick rule or guide:

  • Use 3-4 hyperlinked keywords per every 500 words
  • Use anchor text to direct clicks
  • Use website pages with the most relevance
  • Use a free download
  • Use a special deal or offer
  • Use a case study page
  • Use the description of a particular product or service

When you write articles, include links to your other websites or blogs where it is appropriate to the subject.

Also link to other sites so if you have some information which is relevant to your readers, do include this as a back link to your website.

SEO Tip: The article must not already be published on your website or anywhere else.)

Use professionally written copy writing…

Take a leap forward by using professionally written copy in your website and bog articles.

And make use of SEO section of your page and blog post editor to select keywords Google will focus on your pages.

The page title is what you see in search results and at top of your browser, is extremely important for SEO.

Use Google’s Keyword Tool to select keywords for your page title.

Let Google tell you what is happening…

Set up your Google Analytics account and add account key into your website.

Next step is you can see a lot of information about your website traffic…

Everything from how people are finding you to how long they stay on each page.

You can use this to refine search engine relevance and better focus keywords around your future website content.

The key is to get clear about your goals, starting small and building on success you achieve from SEO…

Get organised and have your goals laid out in front of you…

Every step becomes clearer and easier to go forward, so you are more likely to succeed than if you jumped in the deep end with both feet from day one.

The choice is yours, once search engine optimisation is working for you…

You want to make good use of Google Apps and Google Apps For Work which is really simple and very effective to ramp-up your search engine optimisation results to higher levels, let me know if I can be of help…

Search Engine Optimisation

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