SEO Services Cannot Guarantee Your SEO!

Major Changes In Google Search Means SEO Affects Your Business SEO Optimization Strategies!

John Mignano

Why SEO Marketing Is Dead?

The Google SEO seed was planted back in March, 2004!

Google released their beta version of Personalized Search service on Google Labs allowing users to refine search results based on their interests.

At the time, only users with a profile and an account could reshape their search results.

Google have announced they’ve expanded this service to signed-out users as well, which means major headaches for the SEO community. Great news for you…not your problem, right?

What is Google Personalized Search?

Google announced in a blog post (written by Bryan Horling and Matthew Kulick, Software Engineer and Product Manager at Google respectively).

In explaining how Google Personalize Search works they mentioned:

“For example, since I always search for [recipes] and often click on results from epicurious.com, Google might rank epicurious.com higher on the results page the next time I look for recipes.

Other times, when I’m looking for news about Cornell University’s sports teams, I search for [big red].

Because I frequently click on www.cornellbigred.com, Google might show me this result first, instead of the Big Red soda company or others.”

How Did It Change?

Bryan Horling and Matthew Kulick, Software Engineer and Product Manager at Google respectively went on:

“Previously, we only offered Personalized Search for signed-in users, and only when they had Web History enabled on their Google Accounts.

What we’re doing today is expanding Personalized Search so that we can provide it to signed-out users as well.

This addition enables us to customize search results for you based upon 180 days of search activity linked to an anonymous cookie in your browser.”

For direct link to blog go here: http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html.

What Does This Mean To Your Business?

Google is getting good at control internet traffic. Since personalized results will be set as default, a lot of people will be clueless about how to turn it off.

Think about how this affects the results going into that persons search and it  how you will need to change the way you do SEO for your business, website, blog, landing pages, etc…

More  importantly, how this affects how you’ll direct traffic to your business.

What Can You Do About It?

As they say change is inevitable…there are steps you can do to plan and prepare for your business.

Personalized search is likely going to be industry norm whereby keywords and keyword research and keyword targeting, phrases targeting, relevance, content, tracking and reporting become increasing more important.

As an intelligent marketer and advertiser there are many methods you can use to stay ahead of the competition and one of the most important aspects of delivering traffic to your online business is through paid traffic.

Why You Need To Pay For Traffic?

Ever heard of contextual and contextual advertising networks?

Well, you’ll want to know which contextual advertising networks and content rich websites serves billions of impressions a day.

You need to understand the flow of online drivers of traffic that are reaching the United States, Canada, UK and World Wide.

There are a variety of ad formats that get your market message and brand identity across including:

  • Banners
  • Pop-unders
  • Interstitial ads
  • Text banners

And a ton more all relevat to media buying and display advertising….

You want to be able to create and optimize your marketing campaigns for the best return on your advertising dollar in terms of delivery of quality clicks at realistic prices to fulfill your company’s specific wants and needs.

If you are curious about how your business can be generating more relevant traffic and how to enhance your current SEO, now is the time, don’t hesitate.

Want to ask about what ads will yield the best results for your campaign?

Want to maximize your profits now and start right away?

Feel free to add your comments and feedback or leave your reply.

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