The question is how to achieve higher Quality Score and lower bid prices for your adwords campaigns?

What about bid prices for PPC Internet marketing?

Would you like overall lower bid prices for your per click affiliate programs?

In fact, let’s focus on lowering your cpc advertising bid costs because it’s all about achieving top quality adwords campaigns with 100% relevancy.

You want to know how you can lower your bid prices by:

• Offering more relevant PPC campaigns
• Targeting your PPC marketing on tight themes

Contrary to belief or past trends of ppc campaigns can go in either direction.

Higher minimum bid prices are the penalty you pay for not being relevant, ie. poor Quality Score.

Quality score was introduced to promote relevancy to visitor or user’s search queries.

Search engines want you to meet the expectation of their users.

Think about it…

If you use a particular search engine and it gives you exactly what you were searching for more than likely you’ll want to continue using them again.

The more consistently a search engine gives you relevant results, the more likely you’ll continue to use them.

This is what any search engine wants to achieve. Plain and simple!

Let’s look at ways you can lower your bid costs by raising your Quality Score.

1. Refine your targeting:

You want to use long tail keywords that are relevant to your product offering.

Remember long tail! Long tail search terms typically contain 3 or more keywords.

The reason why is because the long tail keywords are more specific, they’re better targeted.

And there is usually lower competition for these terms, and that’s why you get lower bid costs.

2. Create keyword-centric or themed ad groups:

By focusing and tightening your ad groups, you can theme the ad creative of those groups to target a specific keyword.

Google Adwords specifically states one of the factors Quality Score is calculated on, is how relevant your keyword is to your ad text.

3. Direct your visitors to a relevant URL:

You want a relevant url and matching landing page that continues the relevancy of the search term and ads.

For example:

If you sell Adventures Tours in Brazil:

* An example of one of the terms you could bid on is ‘adventure tours brazil’

* You could create an ad with the title of  ‘Adventure Tours Brazil’ or ‘Adventure Tours’.

Follow up an ad creative including the search terms with more detail on tours (eg. Day tours) and a strong call to action.

* Using the word ‘Brazil’ in your ad title or ad body also has the effect of qualifying your traffic.

People looking for Adventure Tours in New York will either not see your ad (depending on the match type you choose).

If the ad is presented, they can see that it’s not what they’re after and it won’t cost you a click.

* Use relevant URLs in your ads – both actual and destination URLs.

This has the added effect of emphasizing to the viewer that you offer what they’re looking for and you’re legit.

Consider search engines one of your viewers in this case.

They also favor this added relevancy.

* At the end of this process, the visitor also needs to be directed to a relevant landing page.

If you bid on a search term and use it in your ad group, then send them to a page where it’s not even mentioned, this can count against you.

Using the above example, the page you send the searcher to should contain more details of Adventure Tours in Brazil.

If there is no mention of the search terms, you’re not relevant.

Search engines look at the relevancy of the entire process.

For this reason, you should structure your campaign to pull together all of these above relevancies.

Create a strong chain from your keywords to your ad groups, ads, and landing pages.

Not only will it be easier to target your campaign, it’ll also be much easier to tweak, polish, update and refine.

When it comes to lowering bid costs you want to build your campaigns with super-tight relevancy, right?

That’s how to get minimum bid costs for your PPC search marketing…