Two Amazing Powerful Ways To Drive Web Traffic To Your Squeeze Page!
John Mignano
If you have not set-up a squeeze page or landing page to drive traffic, read this article to find out how to get the best results and most website traffic now.
Do you know the basics of getting customers to buy products from you?
In a nutshell, you want to create a squeeze page.
Here’s why…
You want to drive traffic to your squeeze page because this is the most effective way you can offer a free CD customers can get.
You can offer the free CD if they only pay the cost of shipping and handling.
After they buy the free CD, you get the customer on the phone and up sell.
Let’s go back to driving traffic to your squeeze page…
What are some cost effective ways to accomplish this?
There are three strategies to do this:
- Write articles
- Google Adwords
- Joint ventures.
Firstly, let’s take a look at article marketing.
You can write your own articles, of course this will cost you time and that’s why you want to outsource this job to Freelance Writers on Elance.com.
How much will it cost you to write and submit these articles?
Let’s look at the Elance.com numbers:
The average cost to get five good quality articles written is $130 or $26 per article.
To get each article submitted the cost is around $20 per article. This manual or done by hand service submits articles to 152 locations.
You could also use software like Article Submitter Pro software to send out articles to 800 locations (takes the same amount of time). using this software is in your best interest.
You should set the follow goals regarding your articles:
1. Get 10 articles written as soon as possible. This investment is $260 + $20 for 10 articles = $460.00
2. Get 100 articles written as soon as possible. This will cost approximately $4390 + $2000 = $6,390
Why is it so critical to send out 100 articles?
When you submit articles, the articles are submitted to article directories, and other people will want this content for their own website.
People will find your articles and use them on their website, now this is where you include your bio and link back to your own website.
This is dynamic viral marketing tactic and will get your name blasted all over the place, you get effective Internet advertising at no extra cost or work.
Articles are truly amazing. They get passed around the Internet over and over so you get a lot of bang for your buck.
The next strategy to drive traffic to your website is through pay per click (PPC) Google AdWords:
Let’s look at my numbers based on a 6 month average.
1. Max cost per click at 20 cents. Click through rate 3.1, (you want to shoot for a click through rate of 3 and higher).
Invested approximately $15,000 over 6 months. Average placement was #3 on Google. Conversion rate 9.4% with an ROI $2.87 per person
Each month spent $2,317 on Google AdWords and built an opt-in list of 1,797 subscribers per month.
Now, what about the free CD page?
The conversion rate is at 25-28%. This means we get 337 buyers from this free CD page. So we make a lot of money off of each free CD, plus people go on to buy a lot more of our products.
Basically, the average strategy drives traffic and makes money.
The investment in website marketing always comes back many times over.
You want to spend money to make money so put your money in building a sales funnel using cost effective marketing.
The goal is to continue reinvesting in your marketing to make more profit.
And that’s why you want to drive traffic to your squeeze page, right?
