Search Engine Optimization
Who else want 10 simple SEO tips for amazing SEO results? As cliche as it sounds, content is without doubt number one for a successful search marketing strategy…
John Mignano
In fact, just about everything else is useless. There are a lot of great sites to find inspiration for writing great content that works, which highlights why incoming links are crucial to the next step in the SEO formula. You see, a link is a link is a link, but without the simplest link you’re out of luck…
Yes, you aren’t going to do well in search engines. The more relevant and targeted links, the more often your site is going to be crawled. It is also important to make sure you have the proper anchor text for your incoming links. The easiest way to gain quality links from other sites is to link to sites to let them know your site is a good match and ask for a reciprocal link.
It is important to make sure you have content that is worth linking to on your site. Next is web site title, making sure you have the right web site titles for your pages is extremely important. The keywords you use in your title are crucial in order to ensure a topic is understood by Google and other search engines like Yahoo and Bing.
Search engine optimization – 0ne of the primary factors for ranking is if the title is on-topic with the search results. Not only is it important for robots to index and understand the topic of the page either. It is important for click-through rates in the search results.
Pay attention to what you click on as you’re searching in Google, I know that I don’t always click the first results. Using great titles and topics on your site will bring you more traffic than a number one listing. Most of the time it is within the first page, yet I skim through titles to see which looks to be more on-topic for my search query.
Moving onto search engine optimization #4 heading tags. You want to lay out your site’s content making sure you are creating content flow in such a way the heading tags are based on prominence. The most prominent of course being the h1 tag, which describes what the block of copy is about.
Search Engine Optimization – make sure you understand heading tag structure is very important. You only want to have one (or two) h1 tags per a page. It is important to not just throw anything into an h1 tag and hope you rank for it.
Search Engine Optimization #5 is the internal linking structure. You want to make sure your internal linking helps robots and visitors alike to find the content on your site..of course, this is key. Using relevant copy throughout your site will tell robots and visitors more effectively what to expect on the corresponding page.
You do want to make sure on pages don’t rank in Google so you’d add a nofollow tag to ensure the ranking flow of your site corresponds with your site’s topic and interests. No one is going to be searching Google to find out what your terms of service or privacy policy are.
Search engine optimization #6 is a focus on keyword density as this ensures you have the right keyword density for your page. This relates to sites topic and is paramount. You don’t want to go overboard and use the keyword every 5th word but making sure it is used often is going to help you rank better in search engines.
There are all kinds of rules and advice, generally keep it readable and making sense (noore tha 5% of the total copy per a page). More can start to look a little spammy. Granted, you aren’t shooting for 5% every time. It is really all about context and relevance so just make sure it is good, quality copy.
#7 is utulizing your website’s sitemap, always a good idea to give search engines a helping hand to find the content on your site. Make sure you create and maintain a sitemap for all of the pages on your site as this will help the search robots to find all of the pages in your site and index them.
Google, Yahoo, Bing and Ask all support sitemaps and most of them offer a great way to ensure that it is finding your sitemap. Most of the time you can simply name it sitemap.xml and the search robot will find the file effectively.
Moving on let’s explore #8 which is meta tags, maybe everyone will tell you meta tags don’t matter anymore. The biggest factor is click-through rates. There will be a lot of times when Google will use your meta description as the copy that gets pulled with your search listing.
This can help attract eyeballs, in other words targeted visitors to click and visit your web site if it is related to their search query. Definitely a much overlooked (as of late) ranking factor. Getting indexed by search engines and ranking well is just the first step.
The next, and biggest, step is getting that visitor that searched for your keywords to want to click on your search listing and that’s why #9 is dedicated to URL structure. Search engine optimization and url structure go hand in hand complimenting content on the corresponding page. There are various methods to make this work, such as modrewrite on apache.
Finally #10 is the domain name. Although this is mentioned last, it is in reality the fundamentals and your first priority. The keyword in domain name can help tremendously. You want to have keywords you’re interested in ranking for within your domain, only as much as the title, heading and content matters.
One very important factor that is coming to light is domain age is important. The older the site or domain, the better it is not targeted as spam and can do well in search results. The domain age definitely isn’t a make or break factor but it does help quite a bit.
Search Engine Optimization
Search engine optimization is about using the right content is very important, so you want to ensure you have content that is relevant and adds value, in other words is worth reading. Without this one simply step in place you cannot ensure there is a reason for someone to be on your site.