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web analytics

How To Use Web Analytics For Your Winning Campaigns?

December 14, 2009 – 10:46 pm

For example, if you find other language banners are performing better than English, should you test Chinese or French creative next?

By Website Optimisation Strategist | Tagged advertising, advertising campaign, advertising campaigns, analytics web, banners, click through rates, control group, display ads, display advertisements, google web analytics, marketing campaign, marketing campaigns, multivariate test, multivariate testing, online advertising campaign, web analytics, web analytics marketing, website | Comments (0)

Conversion Rate Web Analytics

November 18, 2009 – 7:46 pm

Conversion rate is a very important metric if effectively used.

By Website Optimisation Strategist | Also posted in sales conversion | Tagged acquisition strategy, affiliate marketing, affiliates, business, click density, company, conversion rate, direct mail, direct marketing, ecommerce, email marketing, keyword phrases, link, metric, online marketing strategy, pay per click, PPC, referring urls, report, revenue, segmentation, seo, traffic, unique visitors, URL, web analytic, web analytics, website | Comments (0)

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