Website Optimization

August 5, 2009 – 12:14 am

How To Optimize Before Building Your Website!

John Mignano

What is website optimisation and what does a fully optimized website look like before it is actually built?

The information you’re about to read can help you increase the effectiveness of your web efforts and gain better search engine traffic (traction).

Overall you want to increase the visibility among the web search results on search engines.

Firstly, before we start it’s important to establish, the ideal website is not built from the outside in…

In other words, search engine optimization is part of your visual blueprint for effective Internet marketing.

You want to design your website from the inside out, starting with a solid foundation including easy navigation and visitor (user) friendly.

The basic concept is that you build an optimized website from the key concepts and core keywords.

The web pages support the keywords and relevancy, so the core theme never deviates from a tight focused connection to those related keywords.

Bear in mind, a business results oriented web designer is always focused on the target audience, the people that do the search.

The end result, the content should flow in a circular way of thinking because the keywords are a relentless integration of the website design.

That means the keywords with content provide a finely optimized website.

You would construct a perfectly optimized site in this order:

1. Plan the website.

Plan the website means determining the site’s purpose and end result in with a specific goal.

An optimized website can utilise more than one key purpose for example:

Information or content based website
Affiliate review based website

The purpose should always be tightly focused and relavant to the plan, this also means identifying and understanding your target audience.

2. Identify keywords.

Bottom line; the site’s main purpose should be build with the key concepts and keywords, an essential element in strategic marketing for the web.

Core keywords can be single descriptive words or phrases…

Generally you’d use three keywords at most…

For example:

” Website Optimization”, the core or root keywords and phrases used are website, site, optimization, optimisation, optimizer, optimizing and so on.

You use specific keywords for every page of your site – they might differ from the root keyword used to distill the subject matter of your entire site.

During the entire keyword research phase, you want to think about your target audience.

Allow me to explain…

Not only do you want to think as a topical demographic, you want to think as a searcher going into any search engine using certain keywords.

When you identify those “sweet-spot” keywords, you’ve identifed your ideal customers (target audience) and how they’ll find your website.

3. Register a domain.

Choose a domain name that targets root keyword.

4. Design the website.

Use spider-friendly core keywords within anchor text and all outgoing links on your pages.

5. Write relevant content based on specific keywords.

Content development is an ongoing process that starts at the design phase of your website.

6. Optimize content by keyword.

Embed keywords in your page’s text helps visitors and search engines understand the content quickly.

7. Tag the site.

Tagging means embedding keywords into important HTML tags that search engines’s spider observes.

The reality is very few webmasters deal with optimization issues from the very start.

Most people try to optimize after the design, and that’s why SEO professionals stay in business:

Look, it’s a lot more difficult to fix problems than avoid them.

No matter how you approach the whole process, improving optimization isn’t as difficult as it’s made out to be.

All you need is the core keywords with a sound page design, mixed with the right content development, good communication, and smart tagging.

This all translates to valuable online marketing, puts more customers in your database and more dollars in your bank account.

The right choice of keywords will drive better traffic to your website.

And increase conversion rates, plus maximize customer experiences that influences their decisions, generating greater value for your business.

By Website Optimisation Strategist | Posted in website optimisation | Tagged internet marketing, keyword research, online marketing, search engine optimization seo, search engine traffic, search results, strategic marketing, target audience, web designer, web site, website, website design, website optimisation, website optimization, website search engine optimisation | Comments (0)

Web Traffic

July 26, 2009 – 6:36 am

How To Increase Traffic and Web Traffic Starting Now…

John Mignano

Hello Business Owner,

Have you been asking yourself how to get traffic or increase web traffic?

Let’s start by exploring these three words: Internet, business, profit.

To fully integrate all of these words into a successful merging you’ll need another word.

The magic word is…traffic.

Every article and reading material that you read about making your site or business successful would always include the importance of traffic generation.

You want to be able to generate traffic, and to be exact, the main goal is for targeted traffic because this is key!

So, we all know that in the core of it all, traffic is the most essential element to a successful business.

Aside from ensuring that you deliver a great product and your business’s internal organization is well taken care of, let’s get down to the nitty-gritty of generating traffic.

If you already have a site and you think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider.

If you’re contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is of essence, that’s an old adage known to everyone.

Generating traffic keeps you on your toes because in order to stay ahead of everyone, never put off what you can do today.

To help you generate traffic for your site, here are 7 surefire ways to get more traffic and consistently increase your traffic starting from yesterday:

By the way, we’ll cover more website traffic methods in detail in the later parts of this series…feel free to stick around and stay tuned for the updates.

1) Invest in good advertising with Search Engines.

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic.

Although with this surefire way to increase your traffic would cost some money.

While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this Search Engine advertising methods have reaped rewards for so many companies.

Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind.

Every penny is worth it…if you know how to properly use Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites.

When exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic.

When one site features another sites link, they could provide one another with the traffic one site generates.

The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic.

The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing.

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only.

This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz.

Using this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

We will cover this in detail in a specific article later.

4) Search and use proper keywords or keyword phrases for your sites content.

Search Engines look for certain keywords that they would show in their results page.

In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in Search Engine results.

You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site.

Forward (submit) articles to sites that would contain the same subject that your site deals in.

For example: If you sell car parts write press releases and articles about cars
and car parts.

Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities.

Capture a market and show your expertise and credibility.

When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust.

Traffic will certainly increase because they know that you can provide what they need.

7) Offer newsletters or e-zines.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation.

If you arouse the curiosity of your customers they’d be happy to help you get traffic by spreading the word they’re also creating more web traffic.

By Website Optimisation Strategist | Posted in web traffic, website traffic | Tagged business, generate traffic, get traffic, increase web traffic, increase website traffic, Internet, keywords, profit, search engine advertising, search engines, targeted traffic, traffic, web traffic, website traffic | Comments (0)

Landing Page Optimization

July 23, 2009 – 9:17 am

Why Landing Page Optimization Must Be Your Number 1 Online Marketing Strategy For Profits?

John Mignano

Let’s face it, marketing and building your online or offline business is all about offering value, trust, credibility and building relationships.

Landing page optimization is in my opinion the first strategic step in relationship marketing. Why?

Simply because people buy from people they like, and people they know and trust…

The huge problem and biggest mistake most business owners make is not understanding why websites that look like a pretty brochure isn’t the key to accelerated business groth.

In fact, this type of website has it’s place in the bigger picture, bear in mind it works for people that are already customers, yet fails to build rapport or create a good pre-qualified buying environment.

The result…very low interest from people (prospective customer) wanting to stick, interact and form relationships.

You get anonymous website traffic, very low conversion rates (typically way under 1%), that means no customers, no trust and no sales.

In two words, frustation and confusion.

Unfortunately, I see underperforming sites all the time (you may even have one), most brochure type business websites are making no money at all.

The majority are leaving lots of money on the table.

Why would you want to read about a company’s features, about us, contact us and other useless aspects of a product that you may have no idea about?

You’d think a brouchure type website designed to look attractive and pleasing to the eye is professional or the logical choice to boost the ego?

In reality, do your market research and then weigh your ego with your bank account and see which one weighs more!

What if there an easier, quicker way to lead management and simplier lead capture model for business websites that get much better results?

Read on, allow me to explain…

Even if thousands of people visited the traditional brochure site, what is the likelihood they’ll find the Contact Us page and freely exchange information?

Highly unlikely, right?

Even if they bookmark your website in their favorites, what’s the likelihood they’ll be back soon?

Think about it, when’s the last time you actually returned to check out your favorites?

Now…I think you’re getting the picture!

Compare that with a simple one-page site that gives your target audience something of value that helps them right away with a concern they have, and does that for free!

For Example: “Revealed! 7 Amazing Cost Effective Ways You Can Lower Your Advertising and Capture More Leads Online In 5 Days or Less”…a $97 Value, Yours Risk Free for a Limited Time!”

Just Enter Your Name and Email Address for Instant FREE Access Now!

Many people that are interested in this offer will want to take action on the free offer and sign-up to get the information.

The strategy is simple, you offer something of value to giveaway and build your customer base…

Tip: Quickly do the research, get ideas and information from Wikipedia so you can reword the article, improve with specific and relevant content.

Change up the wording, save it in Word, create a PDF and you’re ready to give it away and start collecting a customer base 24/7 on autopilot!

Besides, you only need one giveaway item to start.

In exchange for the gift, leads give you their first name and email address.

Everyone wins. Now, you’re building a customer base to communicate with instead of random “traffic” (lands once and leaves) that has no value.

Your list (customer database) is your most valuable asset that pays you back many times over and over again.

Your customer gets to listen to you as an advisor and learns from you over time so you’re starting to earn credibility and trust right from day one.

In fact, if you treat people well and give them quality, you’ll quickly
change from being a “marketer” to a Trusted Advisor in their eyes.

You Need an Autoresponder to Make It Work!

To start building your list with your landing or opt-in pages, you want a reliable Autoresponder.

This step is crucial, I do not recommend free autoresponders which are very unreliable and include plenty of distracting unrelated advertising you do not want going to your list…ruining your credibility in the process.

What an autoresponder does is to provide you with a snipet of code that you copy & paste onto your landing page allowing visitors to your site to enter their First Name and Email Address into the form.

They simply enter their contact detials, press a button and get your free gift instantly… they’re on your list ready to recieve communications from you!

The best part, once set-up it’s all automatic…

One of my all time favourite and most reliable autoresponder that I use is Aweber.

Look, I’m not going to waste my time recommending any other because the wrong choice causes many people much frustration and loss of revenues.

The autoresponder of choice for most serious business people is Aweber, and at the moment it’s a very reasonable $19 US per month investment.

You’ll want Aweber as your first choice because it’s 100% cost effective, and one of the most reliable in helping you to build your list faster.

That’s why landing page optimization is the number one way to get more leads, increase sales and profits, it’s the ultimate list building toolkit!