Get Website Traffic with Online Marketing


Internet marketing is measured by market trends

John Mignano

Many of these market trends have been invented to generate new sales and income streams.
Sales methodology from traditional offline marketing are subtly reincarnated and taken to higher profits…
Replaced by another marketing strategy designed to trigger even more results.
Online marketing based on performance may or may not fall in this category.
However, it be worth taking a closer look since it is directly relevant to the quality of customer service you provide your customers, prospects and  visitors…
All of which are critical contributing factors to get website traffic to your site.
This report is a brief overview of online performance marketing which is simply designed to help you understand it’s core value.
Internet resources on online performance marketing are everywhere if you’re curious to find these strategies.
Allow me to explain…
Implementation of performance marketing metrics means more robust revenue models for generating new streams of targeted website traffic.

Get Website Traffic with Online Performance Marketing

The success of an online business depends entirely on effective marketing and its sales process.

With the keen global competition which companies have to face today, a set of effective metrics is required to win an edge over your competitors.

Online performance marketing is a potent tool for online business with a vision to grow and to conquer new territories.

Do you have a focus to capture not just market share, but also website traffic from sources and avenues unexplored?

Great, so far so good!

Online performance marketing is designed to increase the quantum of your Internet business by directly enhancing operational efficiency of  employees and service providers who come directly in contact with your customers.

Here is how you can get new streams of website traffic on your site by implementing a few basic measures of online performance marketing:

Check the response rate of your online Customers

You can do market research firm to survey the satisfaction levels of your customers, use a free survey tool such as Survey Monkey available at www.surveymonkey.com to design customer satisfaction surveys.

The website offers many templates from which you can choose.

You want to review survey results and implement recommendations to help generate new website traffic and also repeat business!

Managing Brand Equity

If your website markets products or services, you will feel the need to check to see if your brands are delivering as per the promise.

Claims need to be authenticated constantly in order to reduce customer complaints and build brand loyalty.

The Three types of Metrics to Monitor to Increase Website Traffic

Executive metric: This metric analyzes the cost of various programs or projects your company’s management team decides to undertake each quarter or year.

It helps your organization to determine its future course of action and formulate a viable strategic plan.

Program Metric: This metric enables your organization to experiment with various methods and compare its costs and results.

This gives it a chance to adopt the most profitable and beneficial methods to achieve your goals.

When implemented judiciously, website traffic goes up, revenues soar and customer satisfaction levels sky rocket.

Brand Metric: As indicated above, this metric aims at analyzing the attitude of your customers and site visitors toward the products and services you provide on your website.

An excellent way to implement this metric is by implementing a live chat solution on your website.

Live chat service on a website is known not only to help you get website traffic in droves through improved customer satisfaction levels.

Live chat provides a paper trail through chat transcripts which you can review to locate potential pitfalls within your online performance matrices.

In a Nutshell

Performance marketing strives to take a marketing-centric approach to how you perform as an Internet business or company.

It attempts to quantify and streamline the various measures you can adopt to generate upward spikes in your revenue streams.

Improved website traffic can be viewed both as a cause as well as an outcome of this formula and strategy.

Click here to explore further and you’ll notice there is indeed substantial merit in implementing a long-term performance marketing equation.

Increase Website Traffic by Inviting a Guest Blogger

An Internet blog is more than a full-time job if you want to do it right…

John Mignano

As a member of the Internet blogging community, you probably feel overwhelmed because of the multiple hats you are required to wear.
You need sure shot strategies to increase website traffic on your blog through several on-page and off-page SEO…
You have social media, Google’s PageRank issues and equally important, your organic position in the search engine results pages of the major search engines to preoccupy you.

Top on your list of tasks each day, I am sure, is your blog content.

The gurus recommend, and rightly so, that you should update your blog content at least three times a week…

Preferably every day like the gurus themselves.

Finding it hard to keep up with the daily demands of Internet blogging and blog content? Try guest blogging!

The ABCs of Guest Blogging to Spike Website Traffic to your Blog

There are hundreds of highly qualified and professionally capable bloggers eagerly waiting to write for you on your blog.

What is even more interesting, you do not even have to pay them.

How does this work?

Simple, you invite guest bloggers to blog on your blog website under your personal supervision.

In exchange, you give them a bio and a link back to their blogs.

If you feel generous, and if the guest blogger is exceptionally skilled—an authority in his or her niche…

You sweeten the deal further by offering to give additional treats such as social media links, a banner and even a phone number in the guest blogger’s bio…

Assuming they use the power of Ma Bell to drum up business which they should be doing in the first place.

Here are a few suggestions on how to find such gems. But first…

Prepare your Blog to Receive Guests by Building up Trainloads of Website Traffic

If you want online stalwarts to guest blog for you, your blog should be worthy of their visit and their potential patronage in the future.

It should be fully functional, well indexed in Google and Yahoo, and carry a decent ranking on Google’s PageRank equation.

Now we aren’t expecting you to wait for your blog to hit PR 8. I don’t believe your blog or mine for that matter will ever reach such dizzy heights.

Having said that, I think a PR 3 or 4 is pretty respectable with a decent Alexa rank.

You should carry first-rate blog content on your blog even if you have to pay for it. The more website traffic you have on your blog, the more impressed your guest bloggers will be.

This inspires them to return to your blog over and over again. After all, even you need a vacation!

Blog Comments that Generate Quality Website Traffic

Finally, try to generate as many blog comments as you possibly can by asking your online audience to participate in the discussions you spearhead.

A soft nudge from you requesting comments directly transmitted through your double opt in list is an excellent idea and I have seen many Internet gurus doing so in their ezines and auto responder e-mail messages.

5 Tips to Find Guest Bloggers:

Here are five tried and proven methods you can deploy to open the floodgates of guest bloggers.

Remember, not everyone who applies is qualified to guest blog on your website.

Screen these requests carefully and do not post a blog entry without having read it first. Insist on original content and copyright-free images.

Here are my recommendations:

EzineArticles.com and other Article Repositories

Like me, I am sure you too have your favorite authors on EzineArticles.com and other article directories.

Why not drop a line requesting a guest blog submission?

Provide a brief description of your blog accompanied by a link to your blog’s home page.

Clearly indicate what you will offer in return—a bio, link, banner, social media links, links to the guest blogger’s website (how many) within the content body…

Plus a picture of the guest blogger and anything else your guest may find enticing.

If you are using WordPress, and you should if you are not for a variety of reasons, use the author.php template for this purpose.

Set up a “Blog for Us” Page on your Blog Website

Set up a special Invite Page for this purpose. It is sure to maximize your website traffic at least from the blogging community.

Clearly outline the specifications, terms and conditions for submissions. Indicate a time line.

After all, you need to be fair and courteous to your guests!

Approach Blog and Website Owners in your Niche Directly

It is highly unlikely that you do not read other blogs in your niche or subject of interest.

In addition to new ideas, trends and concepts, other bloggers in your niche can serve the important function of the type of website traffic you can expect on your website along with an audience profile to match.

Introduce your blog in your e-mail and provide a link to your blog. Better still, include a short list of topics for your guest blogger to consider.

The more specific you are, the better the quality of the guest post will be.

When I write to a fellow blogger requesting a guest post, I even mention what I am planning to offer in return.

This way, there are no hidden secrets as far as I am concerned.

Leverage your Personal and Professional Network

Do you attend conventions? Do you visit trade shows and industry exhibitions?

Look through your Rolodex for contacts you have made through your professional networking endeavors.

You are sure to find qualified bloggers who fit the bill. Send them a polite invite and follow it up with a phone call.

It is standard practice to trade favors within a fraternity even if it involves underlying competition.

We all know that there is synergy and strength in numbers!

Send out a Quick Tweet

Many bloggers have made excellent connections through Twitter in their bids to find guest bloggers for their blog websites.

The possibility that one or more of your followers on Twitter would be very interested in guest blogging for you is high.

Your guest blogger could be the owner of an e-commerce portal, a Google AdSense website…

Or simply a senior manager in a corporation looking for additional exposure in your niche through a bio and a couple of high-powered back links.

Try Guest Bloggers before you go out and Buy Website Traffic

A guest blog post or two will free you up to perform scores of pending online housekeeping tasks, guest blogging will generate free website traffic for you.

Here is how….

Your guest blogger can announce the guest blog post on their blog website and provide a link to your blog—a highly favorable scenario from Google’s perspective.

If your Google Analytics suddenly displays mountains of server melting website traffic you haven’t witnessed before once the guest blog post is up, you will know where it is coming from.

Guest blogging—whether you invite a blogger on your website or you choose to guest blog on a fellow blogger’s website—has many rich rewards.

It is both under-rated and under-utilized.

However, you can become a trailblazer and watch your website traffic soar.

Get More Website Traffic with Web Video Marketing


More Website Traffic with Web Video MarketingBeyond the You Tube Revolution

If someone asked you to pinpoint which aspect of the spectacular Internet revolution has reached out and touched you the most, you will probably point immediately to the Internet video paradigm. Video on the Net is no longer just another way to communicate using digital multimedia, it has slowly but surely evolved as probably the most effective way to generate more website traffic on your Internet property.

The ubiquitous “Play” button has made it possible for thousands of web entrepreneurs and decision-makers like you to trigger exponential website traffic growth on their websites. If you haven’t joined the club and wish to generate more website traffic through video-based e-marketing, you are not alone. Here are a few tips on how you can effectively and effortlessly increase website traffic through a well orchestrated video deployment strategy:

The Home Page Advantage and Website Traffic

Invest if you can on a well-produced short video of approximately 3-4 minutes to be uploaded on your web hosting server through a link on your home page. The video should anticipate some of the questions site visitors may have about your product or service. It should attempt to answer these questions. Call it video FAQs if you wish. Visitors who arrive on your website are, in most cases, sure to click the “Play” button at least out of curiosity if nothing else.

If your Analytics indicates that instead of generating more website traffic, the video happens to be demonstrating alarming bounce rates, it is time to replace your existing video with new digital video content. There is absolutely no reason to feel discouraged if this scenario emerges because it can be quickly corrected with virtually no damage whatsoever to your website’s reputation.

Once you have the right video and web content mix in place, the website traffic, which arrives on your home page, will find good reasons to explore your website and find interesting possibilities all of which are designed to increase website traffic.

The Wide World of Internet Video Sharing

You Tube is only one of hundreds of video sharing websites to which you have free access today. If embedding a video on your home page simply preserves the traffic stream and leads to more sales and conversions, uploading it on video sharing websites will surely generate more website traffic for your site.

Create a well-designed and high-impact video landing page complete with title, keywords and description on every video sharing website. The more popular video sharing websites happen to be You Tube, MetaCafe, Mega Video and DailyMotion. Use Google to locate more video sharing websites by using search phrases such as “video sharing website directory” or “video sharing website list.” You can also use paid video uploading services to ensure more website traffic like Traffic Geyser or TubeMogul.

Professionally Produced Videos for your Website to Guarantee More Website Traffic

If you do not have a proven background in video production, it is best to hire a professionally qualified video production firm that specializes in online videos to produce your clip. The Web is a professional arena today with unprecedented competition levels so it is a good idea to hire the best company you can afford. They will not only test your video on multiple web browsers but will also embed links to your website within the video itself ideally suited to drive more website traffic to your site that happens to be both qualified and targeted in every manner and respect.

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