Want Better Affiliate Marketing Results and Affiliate Money?
John Mignano
Lets take a closer look at strategies you can use to drastically improve your affiliate marketing ROI.
As you probably know, affiliate marketing is simple in terms of promoting products and services of a merchant.
In exchange for traffic you get a commission or the (affiliate money) on every lead or sale you deliver…
Virtually any website or online business can use affiliate marketing
as a revenue source.
That’s why you need to know how the return on investment works for every dollar you spend on advertising.
One of the biggest mistakes affiliates make when promoting an offer is to send traffic directly to the sales page (direct link) of the merchant.
For example: Let’s say you just signed-up for the affiliate program to promote a hosting company…a typical well know web hosting company.
It would be a mistake to simply put banners on the sidebar of your website and send web traffic directly to the sales page of the hosting company.
Why? Because you would basically be relying on the sales page.
If it is a low converting or the wrong sales pitch, your conversion rates will absolutely suck and so will your commissions.
A better strategy is to use a pre-sell page or (pre-selling).
You would still place the banners on the sidebar of your website, but instead of sending traffic directly to the merchant you’d send traffic to your landing page…
Or a specific internal page of your site where you explain the pros and cons ( review) about the services of that hosting company.
Adding the landing page or intermediate step (review) will reduce the overall number of visitors that you’ll send to the merchant (because some will stop on your pre-sell page)…
Now, the conversion rate for visitors that take the next step and continue to click through to merchant sales page will be much higher, and overall you will earn more commissions.
Why is pre-selling so powerful?
First of all because visitors will see your content (review), as a third party recommendation (and hopefully you’re transparent and unbiased).
When targeted traffic goes to a sales page, people know they’ll find a sales pitch and this raises their barriers and sales detectors as a result.
On a pre-sell page inside your blog or website, however, their barriers are not as high, so you have the opportunity to go “under their radar” and talk to them more directly and communicate the message more efficiently.
This last point is the second reason why pre-selling works.
A review basically gives you an opportunity to complement and even improve the sales results of the product.
For example, the landing page of a product you’re promoting only talks about the features of the product.
The problem here is features don’t sell, benefits do. You could easily improve the conversion rate by highlighting all the benefits of purchasing that product inside your pre-sell page…
Keep in mind pre-selling works with any type of traffic. You could send your PPC traffic there, banners, sponsored reviews by:
1) Smarter keywords/ keyword phrase selection.
The focus in selecting keywords/ keyword phrases to your business is quality over quantity.
Be specific and use the most relevant keywords or keyword phrases for your campaigns.
2) Smarter market segmentation targeting
If you’re not sure on how to target or to be more precise channel target, start with one or two that are relevant to your business.
If your budget is small, simple select keywords only (No Channels).
3) Geo-Targeting
If you want to target more than one country, we suggest you open up a separate campaign for easier website optimization.
This way, you can change your keywords, channels and other targeting categories to reflect the geographical area.
4) Daily Limit
A better way to test your campaign would be between 7-14 days.
This gives the campaign enough time to run through the network, it will also provide you with vital data on how it’s running.
5) Testing, tracking for optimization
You want to definitely be testing and tracking which is absolutely crucial, always be sure to use online tracking (pixel code tracking) so you know how your campaigns conversion rate.
You can also use your own tracking software to identify these statistics.
Maximize your profit opportunity now and start right away to achieve better results for your affiliate marketing ROI!
