How To Use PPC In Your Affiliate Marketing For Easy Profits?

December 15, 2009 – 12:08 pm

PPC or Pay-Per-Click in full is one of the four basic types of Search Engines.

John Mignano

John Mignano

PPC is also one of the most cost-effective ways of targeted Internet advertising.

According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year.

This is expected to increase to around 10 billion dollars by the year 2009.

Let’s take a quick look at how PPC Search Engines work.

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine.

Advertisers bid against each other to receive higher ranking for a specific keyword or keyword phrases.
The highest bidder for a certain keyword or keyword phrase will have the website ranked as number 1 in the PPC Search Engines…

Followed by the second and third highest bidder!

Up to the last number that have placed a bid on the same keyword or phrase.

Your ads will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site.

Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should use PPC in your affiliate marketing program is earnings are easier to make than in any other kind of affiliate program not using PPC.

This way, you will be making profit based from the clickthroughs your visitor will make on the advertiser’s site.

Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful for your website.

With PPC Search Engines used in your affiliate program, you will be able to profit from the visitor’s who are not interested in your products or services.

The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services they wanted…

But you will be able to build your site’s recognition as a valuable resource.

The visitors who have found what they needed from you website are likely to come back and review what you’re offering more closely.

Then they will eventually come back to search the web for other products.

This kind of affiliate program is also an easy way for you to generate some more additional revenues.

For example:

Wwhen a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings…

The advertisers’ account will be deducted because of that click.

You’ll then be compensated 30% to 80% of the advertisers’ bid amount.

PPC is not only a source of generating easy profits; it can also help you promote your own site.

Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement.

This is one of the more effective ways to exchange your raw visitors for targeted surfers who wants to purchase your products and services.

What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website.

The most common tools are:

  • Search boxes
  • Banners
  • Text links
  • 404-error pages

Most search engines utilize custom solutions and can provide you with a white-label affiliate program.

This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.

The key benefits?

Not only more money generated but also some extra money on the side.

Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it…

Where can you get all these benefits while already generating some income for your site?

Knowing some of the more useful tools you can use for your affiliate program is not a waste of time.

They are rather a means of earning within an earning.

Want to know more about how you can use PPC search engines for your CPA affiliate program?

Why miss out on a great opportunity to earn more profits, right?

Want to know how to use PPC in your affiliate marketing for easy profits?

By Website Optimisation Strategist | Posted in affiliate business, affiliate marketing, PPC | Tagged , , , , , , , , , , , , , , , , , , , | Comments (0)

How To Use Web Analytics For Your Winning Campaigns?

December 14, 2009 – 10:46 pm

Research and metrics with effective web analytics marketing formula for repeating winning online advertising campaign.

John Mignano

John Mignano

Achieving better results and great ad performance from your online advertising campaign is an important goal.

It’s a short term result if you’re not able to repeat success.

Taking time to set up proper testing makes a big difference in repeating successful campaign results again and again.

So what’s the next step in web analytics?

  • Isolating different variables during testing defines which ads work best
  • Utilizing a control group allows for a clear analysis of which elements work better or worse
  • Find the best formula, consider testing again to continue to improve

Want to know how to create a control group and configure the campaign for multivariate testing?

And why multivariate tests enables you to replicate performance across your advertising campaign to achieve exceptional ongoing results?

Let’s demonstrate how applying testing practices can not only lead to outstanding results…

But also provide insight into what specifically made the marketing campaign so successful.

Firstly, it is useful to define what’s meant by a control group and multivariate testing.

Well, a control group is simply defined as a segment of people who will not be exposed to the marketing variables you’ll be testing.

Multivariate testing is defined as a process by which multiple variables for an online campaign.

You can be isolated and tested against each other to determine which defined variable performs best.

Applying two types of testing (best practices) insures you make the best optimization decisions for the performance of your advertising campaigns over time.

The following shows how to utilize a control group and multivariate testing to achieve better results.

You can use the information and insights from the results to further optimize and repeat performance across your campaigns too.

Step 1: Determine which campaign variables to test

For example:

  • You can test the impact of time lapse between:
  • Visits
  • Promotional offer
  • Language
  • Creative size

To determine which combination gets the best results.

Time lapse: You want to re-target display advertisements to users who previously visit your site but did not complete a registration form.

Do you understand why the amount of time since the last visit to the site is an important variable?

The goal is to serve a specific banner based on a specific variable.

What’s the amount of time that passed since a visitor had left your site?

Visitors who had been to your website fewer than seven days ago were shown a different banner than those who had not visited for at least eight days.

Promotional offer: You want to test two different levels of promotional discounts in each banner.

You can test a 15-percent-off banner targeted to users who had been to your website within a week’s time.

Test this against a second 20-percent-off banner targeted to users who had not visited in more than a week.

Language: The preferred language of each visitor is another important variable to test.

This is in addition to the “time lapse” and “promotional offer” variables, and also to target users by preferred language.

For example… you can show re-targeted banners in a different  language to those who visit another language version of your website.

All other visitors are served banners in English.

Creative size: You can test two different creative banner sizes to determine if the size of the banner would impact the results.

Example banners to use are sizes: 300×250 and 728×90.

With so many variables involved in a campaign, you need a way to track and measure the success or lack of success for each variable.

In order to reach your campaign goals you can use multivariate testing configured in a controlled environment.

Step 2: Create a control group

You want to establish a baseline for which variables to test.

Tthe next step is to create a control group for the campaign.

A randomized 10 percent control test group can be served generic banners on the same media websites as the test creative.

Any conversions generated from the control group represented users who saw or clicked on a non-related banner.

You want to see if this happens by chance to also convert.

A control group can provide an excellent baseline for confidently analyzing your overall campaign.

Step 3: Develop creative and set up campaign placements

You can structure your campaign using nine total placements.

You want to test all combinations of variables:

  • Creative size
  • Language
  • Offer type

By properly setting campaigns and placements up front, you can test configuration and be confident to launch your campaign.

Step 4: Analyze the results

After running campaign over a three-month period you can see the results.

Because you ‘re effectively testing in a controlled testing environment, you can determine which variables generate the most conversions and sales.

And be able to optimize future campaigns accordingly to achieve exceptional results.

Some key findings from the test campaign include:

  • Click-through rates for entire campaign (is the average X amount of times higher than the control group?)
  • What’s the best performing set of variables (728×90 creative with offer No. 2) What’s the click rate? How many times higher than the control group?
  • What’s the average dollar spent per click?
  • Compare other campaigns running during the same time frame to see if averages per click is better with highly re-targeted campaign…

Step 5: Optimize campaigns based on results for repeat performance

You want to move results in the right direction, right?

That’s why you want to setup a control group and make sure you use a large enough sample size to begin with…

Here’s why…so the results from your campaign are verifiable.

Since each combination for each variable is carefully tested:

  • Banner size
  • Offer type
  • Language

You confidently know how to separate placements so you know which combination of variables are working together.

You know what is most likely to produce the best results in future campaigns.

Web analytics provides many answers so you can setup better performing advertising campaigns.

The results from campaign invariably raise more questions.

For example, if you find other language banners are performing better than English, should you test Chinese or French creative next?

The answer is absolutely as long as you use a control group with multivariate testing.

Now you know how to use web analytics for your winning campaigns.

By Website Optimisation Strategist | Posted in web analytics | Tagged , , , , , , , , , , , , , , , , , | Comments (0)

How To Get Minimum Bid Costs For Your PPC Search Marketing?

December 9, 2009 – 9:53 pm

The question is how to achieve higher Quality Score and lower bid prices for your adwords campaigns?

John Mignano

John Mignano

What about bid prices for PPC Internet marketing?

Would you like overall lower bid prices for your per click affiliate programs?

In fact, let’s focus on lowering your cpc advertising bid costs because it’s all about achieving top quality adwords campaigns with 100% relevancy.

You want to know how you can lower your bid prices by:

  • Offering more relevant PPC campaigns
  • Targeting your PPC marketing on tight themes

Contrary to belief or past trends of ppc campaigns can go in either direction.

Higher minimum bid prices are the penalty you pay for not being relevant, ie. poor Quality Score.

Quality score was introduced to promote relevancy to visitor or user’s search queries.

Search engines want you to meet the expectation of their users.

Think about it…

If you use a particular search engine and it gives you exactly what you were searching for more than likely you’ll want to continue using them again.

The more consistently a search engine gives you relevant results, the more likely you’ll continue to use them.

This is what any search engine wants to achieve. Plain and simple!

Let’s look at ways you can lower your bid costs by raising your Quality Score.

1. Refine your targeting:

You want to use long tail keywords that are relevant to your product offering.

Remember long tail! Long tail search terms typically contain 3 or more keywords.

The reason why is because the long tail keywords are more specific, they’re better targeted.

And there is usually lower competition for these terms, and that’s why you get lower bid costs.

2. Create keyword-centric or themed ad groups:

By focusing and tightening your ad groups, you can theme the ad creative of those groups to target a specific keyword.

Google Adwords specifically states one of the factors Quality Score is calculated on, is how relevant your keyword is to your ad text.

3. Direct your visitors to a relevant URL:

You want a relevant url and matching landing page that continues the relevancy of the search term and ads.

For example:

If you sell Adventures Tours in Brazil:

* An example of one of the terms you could bid on is ‘adventure tours brazil’

* You could create an ad with the title of  ‘Adventure Tours Brazil’ or ‘Adventure Tours’.

Follow up an ad creative including the search terms with more detail on tours (eg. Day tours) and a strong call to action.

* Using the word ‘Brazil’ in your ad title or ad body also has the effect of qualifying your traffic.

People looking for Adventure Tours in New York will either not see your ad (depending on the match type you choose).

If the ad is presented, they can see that it’s not what they’re after and it won’t cost you a click.

* Use relevant URLs in your ads – both actual and destination URLs.

This has the added effect of emphasizing to the viewer that you offer what they’re looking for and you’re legit.

Consider search engines one of your viewers in this case.

They also favor this added relevancy.

* At the end of this process, the visitor also needs to be directed to a relevant landing page.

If you bid on a search term and use it in your ad group, then send them to a page where it’s not even mentioned, this can count against you.

Using the above example, the page you send the searcher to should contain more details of Adventure Tours in Brazil.

If there is no mention of the search terms, you’re not relevant.

Search engines look at the relevancy of the entire process.

For this reason, you should structure your campaign to pull together all of these above relevancies.

Create a strong chain from your keywords to your ad groups, ads, and landing pages.

Not only will it be easier to target your campaign, it’ll also be much easier to tweak, polish, update and refine.

When it comes to lowering bid costs you want to build your campaigns with super-tight relevancy, right?

That’s how to get minimum bid costs for your PPC search marketing…

By Website Optimisation Strategist | Posted in ppc internet marketing, ppc search marketing | Tagged , , , , , , , , , , , , , , , , , , | Comments (0)