Website Optimization | Website Traffic

How to Boost Your Adwords Click Through Rates and PPC Profits?

November 29, 2009 – 12:21 am

There’s absolutely no pay per click theory here, just the tested and refined, proven pure sales and business boosting moneymaking strategies.

John Mignano

Boosting your adwords profit starts with getting better results…more people through your sales funnel, right?

In the same way product-focused content draws customers into your website or (a brick and mortar store)…

It’s all about creating laser focused ads attracting the right people (target audience) to your CPA offer.

Let’s look at how to effectively write compelling ads to boost your CTR with savvy profit tips:

Increasing your profits by raising ad click-through-rates
Improve your ad performance with great ad creative

Now you could already be enjoying reasonably good CTRs and a not-so-bad conversion rate.

However, if you don’t continually test and track, improve and optimize your ads, your ppc campaign could be losing you a lot of money.

How much money are you leaving on the table?

You’ll kick yourself when you realize how much profit you’re not seeing…

Writing a great ad is all about answering the question posed by the searcher’s query and answering in a relevant way.

For example:

If a user queries a search engine for ‘cheap overseas travel’, what ad is the best response to their query?

Ad headline: ‘Cheap Overseas Travel’ or ‘Travel and Accommodation’.

The ad that’s closest to what they want will win the click, right?

So how do you create high-performance ads?

1. Understand your target audience search/buying pattern:

You just got to know who/where they are, why/how they search and what their needs and expectations are so you can better target your ads.

2. Know your competitors:

If you want an edge, take the time to research what your competitors offer.

Be aware what keywords they’re bidding on and what ads they use.

3. Compile strong keyword lists:

Keywords are the foundation on which your ads are built.

Keywords need to be focused and relevant.

4. Use eye catching and super relevant headlines:

PPC marketing is competitive so you need to stand out from the crowd.

5. Craft engaging ad text that attracts the user:

You want to clearly write benefit-focused text ads, and this includes users’ search terms, clearly states your offering and doesn’t abbreviate too much.

6. Make use of search engine features:

You should use geographic targeting and ad scheduling where appropriate.

This refines your ad targeting further which can save you a heap of money.

7. Qualify searchers with your ad text:

Attract customers that are ready to buy rather than just searching for info.

8. Offer Incentives or Promotional Offers:

You want to provide incentives to attract customers and distinguish yourself from competition, eg. Free Shipping Worldwide.

9. Include a clear and strong call to action:

You must be clear in what you expect a visitor to do.

(eg. ‘Buy Now’, ‘Sign up Today’)

10. Use correct URLs:

Test the URLS and make sure they work.

The destination URL must match the display URL.

Use sentence case in your display URL and include tracking ids in your destination URL.

11. Test and track your ads:

Testing and tracking is how you find out what’s successful and what’s not working.

Using the results, you can refine your ads and continually improve your CTRs to increase profits and turn around potential losses.

Tip: In your campaign settings, set the Ad Serving to Rotate (show ads more evenly), rather than Optimize (display better performing ads more often).

This is better for testing purposes as serving your ads evenly gives you a truer indication which ads are performing.

To win the PPC game you need to use dynamic keyword insertion to engage and win over your audience with super-relevant ads.

Create ad variations that engage in every possible way, multiplying into tonnes of relevant ads directly targeted to the user’s search query.

With all these real world proven strategies you can start writing great ads and stop losing money.

Strong, targeted ads pave the way to your landing page and growing profits, so the right landing pages follow through in serving users with relevant ads.

That’s how to boost your adwords click through rate and PPC profits…

By Website Optimisation Strategist | Posted in CTR, Google AdWords, PPC | Tagged advertising, adwords, adwords ctr, affiliate marketing, click through rate, click through rates, clicks, conversion rate, CTR, dynamic keyword insertion, geographic targeting, keywords, landing page, moneymaking, pay per click, PPC marketing, search engine marketing, search query | Comments (0)

Commission Blueprint – Does It Really Perform?

November 28, 2009 – 10:42 am

Commission Blueprint really works or not? Any interesting query.

When I travel I like to discover and exeperince new things. Because of the absolutely horrendous economy we find ourselves in and the lack of opportunities there’s no better time and it’s never been more important to acquire new, useful and profitable job or business skills.

People are doing serious belt tightening and even the biggest Fortune 500 companies are reeling from the lack of consumer spending so what’s a small business to do?

The beauty and wonder of having a small business is despite the lack of a huge marketing budget like the big boys have small businesses are way more nimble and can move much faster.

This means far less wasted dollars and time on doing stuff which doesn’t work or keeping tactics going which don’t work because you can cut them off fast without having to go through a committee or get approval.

It’s all about understanding the way to follow this laid out blueprint and I usually search like a ravenous scavenger looking for raw meat to find the best solution.

Lots of people out there and maybe even those you’ve talked to may have told you there’s nothing on the Internet except scams and con men. Now certainly there’s some bad stuff out there especially when it comes to teaching people how to make money.

These are just some of the things you might see:

-chain mail letters where I get people to send me which never worked for me

-Nigerian scams where some relative I never knew left me million and all I have to do is send my Social Security Number

-send 5,00,000 emails for free to targeted people and you’ll never get a spam complaint

Obviously, these mammoth claims and ridiculous hype are too out there to be believed.

It was by sheer chance I found this commission blueprint site, when I was slogging the internet. I always like blueprints because they’re something which are used to build buildings and if they’re good enough for that I figure there good enough to build other things including an ongoing income.

So I looked around and found this comment from a well known guy who’s making good money from his internet business.

He went on to say:

This is the kind of quality education that you usually find in home study courses that cost three times as much. You guys have done a great job with breaking down the science of affiliate marketing into easy-to-follow steps.

Michael Rasmussen

www.MiniSiteProfitsExposed.com

So Michael thanks for the heads up and for all of the rest of you out there on the forums and blogs who were so helpful and instrumental in getting me off my butt and convincing me to take a chance thank you too.

Presently, you have the final say in the matter. To understand if Steven Clayton and Commission Blueprint are the right fit for you now, get more information here.

By Website Optimisation Strategist | Posted in increase traffic website | Tagged clayton stevens, commission blueprint, jim godfrey, steve clayton, steven clayton, steven m clayton, tim godfrey, timothy godfrey, tom godfrey | Comments (0)

Developing a Good Writing Strategy for Your Internet Marketing Efforts

November 28, 2009 – 10:33 am

The amount of time, energy and talent that goes into creating content for an online marketer’s article marketing and distribution convinces some to contract with a professional article writing and spinning service. However, if you prefer to do your own writing and spinning, here are some tips that I can offer to increase the efficiency of your efforts, always keeping in mind the ultimateobjectives of increased traffic to your site and improved search engine optimization.

* Dedicate a regular time at least once a week to write articles. Currently, my weekly goal is four articles. With other writing commitments including my website, this sometimes is quite a stretch for me.

* Make a list of the special submission guideline of each of the article directories to which you normally submit. Include specific elements such as minimum article length, number of keywords permitted, whether or not an abstract or summary is required, and so forth. Make sure that your article meets all of the criteria of all of the directories to which you plan to submit your article.

* To the extent possible, write from your own experience. Many people use the web to locate answers to their questions, so your personal experiences actually lend credibility. Share your failures and successes while you are demonstrating your expertise. Use the personal touch to begin to build a relationship and not to “sell” your product or service. Also include some humor if possible. Leave them wanting more, as the old show business cliche goes. After all, you want them to click your link to end up on your website.

* When you choose a topic, rely on your keyword research to direct you.

* I always write using wordpad or some text editor so that I can avoid embedding those invisible codes that are part of any document that comes from a word processing program. However, I then paste the article into MSWord in order to get a quick word count and look for simple spelling errors. I don’t save the copy in the word processing program, though. I want to paste my article into submission forms in pure text format.

Hopefully, these strategies will not only improve your Internet marketing through increased traffic to your web site, but will also improve the quality of your articles and potentially start to build those relationships with future customers or clients.

By Website Optimisation Strategist | Posted in increase traffic website | Tagged article marketing, article syndication, article writing, content writing, traffic | Comments (0)