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Tag Archives: pay per click

15-Point PPC Advertising Checklist

November 27, 2009 – 9:56 pm

Your dollars don’t go a long way in buying advertising space.

By Website Optimisation Strategist | Posted in pay per click advertising, ppc advertising | Also tagged headline, landing page, pay per click advertising, pay per click program, pay per click search, PPC, ppc advertising, ppc search advertising, ppc search engine advertising | Comments (0)

Conversion Rate Web Analytics

November 18, 2009 – 7:46 pm

Conversion rate is a very important metric if effectively used.

By Website Optimisation Strategist | Posted in sales conversion, web analytics | Also tagged acquisition strategy, affiliate marketing, affiliates, business, click density, company, conversion rate, direct mail, direct marketing, ecommerce, email marketing, keyword phrases, link, metric, online marketing strategy, PPC, referring urls, report, revenue, segmentation, seo, traffic, unique visitors, URL, web analytic, web analytics, website | Comments (0)

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